| 1.
Which of the following, if any, is your primary source for LOCAL
business news and information? |
Hudson Valley Business
Daily Newspaper
Local TV
Local radio
The Internet
Other
|
| In
general, how would you rate the objectivity of Hudson Valley Business?
|
Excellent
Good
Only fair
Poor
Unsure
|
| How
many of the last four issues of Hudson Valley Business have you
read or looked into? |
None
One
Two
Three
Four
|
| How
much time, in total, do you spend reading or looking into a typical
issue of Hudson Valley Business? |
Less than 15 minutes
From 15 - 29 minutes
From 30 - 44 minutes
From 45 - 59 minutes
One hour or more
|
| Normally,
how many OTHER people read or look into your copy of Hudson Valley
Business, either before or after you read it? |
None
One
Two
Three
Four
Five
More than five
|
| How
useful do you find hard business news in Hudson Valley Business?
|
Very useful
Moderately useful
Slightly useful
Not at all useful
Don't read
|
| How
useful do you find the Records section in Hudson Valley Business?
|
Very useful
Moderately useful
Slightly useful
Not at all useful
Don't read
|
| How
useful do you find the Focus features in Hudson Valley Business?
|
Very useful
Moderately useful
Slightly useful
Not at all useful
Don't read
|
| How
useful do you find the Profits & Passions features in Hudson
Valley Business? |
Very useful
Moderately useful
Slightly useful
Not at all useful
Don't read
|
| Generally,
how often do you visit the Web site of Hudson Valley Business?
|
At least once a week
A few times a month
Once a month
Less than once a month
Never
|
| When
reading Hudson Valley Business, are you more likely to notice
a black-and-white ad or a color ad? |
Black-and-white ad
Color ad
No difference
Don't look at ads
|
| In
the past 12 months, what actions have you taken as a result of
reading ADVERTISMENTS in Hudson Valley Business? (Choose multiple
answers if applicable) |
Visited an advertiser's Website
Discussed an ad with others
Passed an ad along to others
Used an ad for an idea
Purchased a product or service
Did not take any action
|
| Do
you or does anyone in your household maintain an office in your
home? |
Yes
No
|
| Are
you responsible for the care of an elderly parent or relative?
|
Yes
No
|
| Are
you an owner or partner in your company? |
Owner
Partner
Neither
|
| Which
ONE of the following best describes your job title or function
at work? |
President
CEO
COO
CFO
Vice president
Chairman
Executive Director
Director
Manager
Sales/Marketing
Consulting
Other
|
| Which
ONE of following best describes the nature of your company’s
business? |
Construction/design/engineering
Banking/finance/investing
Real estate
Advertising/marketing/PR
Health/medical services
Legal services
Technology products/services
Accounting services
Retail (including restaurants)
Wholesale trade
Telecommunications products/services
Communications/publishing
Insurance
Manufacturing
Government
Education
Hospitality
Other
|
| Including
yourself, how many employees are there in your company’s
LOCAL work force, including all local plants, divisions, branches
and subsidiaries? |
1 - 9
10 - 19
20 - 29
30 - 49
50 - 99
100 - 499
500 or more
|
| What
category best represents the total gross sales or revenues for
2006 for your company’s LOCAL operations? |
Less than $500,000
$500,000 - $999,999
$1 million - $4.9 million
$3 million - $2.9 million
$5 million - $9.9 million
$10 million - $24.9 million
$25 million - $49.9 million
$50 million or more
|
| Which
of the following SERVICES do you influence the purchase or lease
of in the course of your business activities? (Choose multiple
answers if applicable) |
Banking/financial
Accounting
Advertising/marketing/PR
Health benefits
Legal services
Internet access
Property/casualty/liability insurance
Printing
Education/training programs
Payroll
Local/long-distance services
Real estate, construction
Travel arrangements
Conventions/meetings
Temporary help
Security
Capital acquisition
Construction/architecture
Acquisitions/mergers
Videoconferencing
Other
None
|
| What
is your gender? |
Male
Female
|
| In
what age group do you belong? |
Below 30
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 69
60 - 64
65 or above
|
| What
is the HIGHEST level of education you have completed?
|
High school graduate or less
Attended college for less than four years
College graduate with a bachelor's degree
Hold a master's degree
Hold a doctorate degree
|
| Do
you own or rent your primary residence? |
Own
Rent
|
| What
is the approximate market value of your primary residence?
|
Less than $300,000
$300,000 - $499,999
$500,000 - $749,999
$750,000 - $999,999
$1 million - $1,499,999
$1.5 million or more
|
| Do
you expect to relocate or sell your primary residence within the
next TWO years? |
Yes
No
Don't know
|
| Which
category represents your personal INDIVIDUAL EMPLOYMENT INCOME,
before taxes, in 2006? |
Less than $40,000
$40,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 - $499,999
$500,000 or more
|
| Which
category represents your TOTAL HOUSEHOLD INCOME, before taxes,
in 2006? |
Less than $40,000
$40,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $249,999
$250,000 - $499,999
$500,000 or more
|
| What
is the approximate total value of the investments and banking
services now held by you and other household members?
|
Less than $75,000
$75,000 - $99,999
$100,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
$1 million or more
|
| What
is your HOUSEHOLD net worth? |
Less than $100,000
$100,000 - $249,999
$250,000 - $499,999
$500,000 - $749,999
$750,000 - $999,999
$1 million - $1.9 million
$2 million - $4.9 million
$5 million or more
|
|
|
